Good day and happy Tuesday! This is your friendly reminder that many companies are in the process of budgeting for 2025. Now is the time to reach out to them - before the holiday season starts!

What’s on the agenda?

• Tips from the top

• Namedropping

• Featured SDR Role: Magma Math

• Permission-based cold call opener (with a twist)

• Example email for reviving closed/lost deals

• Creative Tactic of the week

• Additional Resources

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Tips from the top

"Here are a few prospecting tips that can help with finding more motivated buyers:

- Use the LinkedIn (not LinkedIn sales nav) search bar to find keywords in posts (you can search within other topics like people, job postings and groups).

Let's say I want to target the term email newsletter. I can search "email newsletter" in the bar, then click posts. I now have a list of people talking about email newsletters, which creates a great opportunity for me to connect with those people and engage with their content. There's a lot of filters you can add on top of this.

- Follow past customers who are moving jobs. Have a good customer? Track when they move companies!

- Take a look at the recommendations written on your customer's LinkedIn profiles. These are great people to ask for referrals as they often work in the same industry and have an existing relationship with the customer.”

Stand out by namedropping

Namedropping is a great way to show your prospect that you've done your research. A namedrop is simply mentioning a teammate of the prospect you are reaching out to.

This can lead to higher reply rates. And as an added bonus, it doesn't take very long to do.

Here are a few ways you can use namedrops in your outreach. This works for both cold emails and cold calls!

1. Namedrop to ask a question

Pretend we sell a solution that eliminates administrative tasks for sales teams. When you reach out to the VP of sales, namedrop their AEs!

"What would happen if Bob and Emily could spend less time updating Salesforce and more time on making cold calls?"

2. Namedrop in a bump email

Let's pretend that we've already sent an initial cold email that we want to follow up on.

"Based on my research it looked like you'd be the best person for this, but would I be better off reaching out to Bob or Emily?"

* Note: We like to leave out the last names in order to keep it more casual. If we've done our research they'll know exactly who we are talking about.

3. Own the fact that you've reached out to their teammates

It's common that you'll be reaching out to multiple people on a team (for example: Director and VP). Don't be afraid to acknowledge it!

"Not sure if Bob already sent this to you, but reaching out because..."

Again, it shows you are a human and demonstrates that you've done your research!

In partnership with: Magma Math

The Permission-Based Cold Call Opener (with a twist)

If you can’t get past the opener on a cold call, you are dead in the water.

Check out this unique cold call opener by Nick from 30 Minutes to Presidents Club!

Check it out below!

Example Email for Reviving Closed Lost Opportunities

Isaiah Crossman recently shared a post of a real email template that helped an SDR revive several closed/lost opportunities.

Check out the post here with the examples! If you like the examples be sure to like his post and follow him to support his content!

Creative Tactic of the Week

"Direct mail is such an easy way to stand out.

Recently, more companies are starting to have requirements to be in the office. Meaning there's a window of opportunity to be first back into the direct mail channel.

Start small. Send 10 a week, that's 2 a day. Take 15 minutes a day and rewrite your touch 1 email into a letter format. Then, at the end of the week drop them all off in a mailbox. You've now added a channel with way less noise. Some things to keep in mind:

Monitor companies' return to office policies. An easy way to do this is to monitor their active job postings. Another way is to simply ask someone in a lower position on the team.

Don't send a marketing pamphlet. Send them a written note. It doesn't have to be long. It's a one-to-one relationship.

Your CTA should be low friction. Ask them to email you or add you on LinkedIn.

Resources from Our Partners

• PitchFolio: Looking for a new sales job? Stand out to hiring managers by building a brag book with PitchFolio. Showcase your cold emails, mock cold calls, + other sales skills to land more interviews!

• RepVue: Worried you might be underpaid? Check out RepVue (it's free!). RepVue has tons of data on base salaries, OTE, quota attainment, product/market fit, and so much more. 

• Skylar: Want to practice your cold calls? Try cold calling the Skylar AI bot (it's free)!  Think you can book a meeting with the bot? Try it out!