Good day and happy Tuesday! Let’s get right into it today!

What’s on the agenda?

• Tips from the top

• Steal these phrases

• Featured SDR Role: Magma Math

• Ditch the pitch

• Identifying Triggers

• Creative Tactic of the week

• Additional Resources

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Tips from the top

"At one point or another you've probably gotten a message like this:

"Hey can we reschedule our call for next week?"

Here's what do to keep this from becoming a no-show:

Send back a message that says something like "No problem, I just updated the invite for the same time on Monday. If that doesn't work, here's my calendar. Feel free to select a better time."

The key is to not let it fall off the calendar!"

2 Phrases to Steal for Better Cold Calls

Having a few go-to phrases can help make your cold calls flow better. Here are a few phrases you can incorporate into your cold calls that

"my colleague just helped somebody solve that exact problem"

Why this works: After discovering a prospect's pain, use this phrase. People are drawn to stories. People are especially drawn to stories if they can help them solve a specific problem. This is a great way to transition into your ask.

"My colleague just helped somebody solve this exact problem. Would you be opposed to taking a few minutes on Tuesday to hear exactly how they did it?"

It's far more effective than saying something like "would you like to see a demo?". Seeing a demo doesn't solve their pain point. It's better to focus on the pain and how you help!

“That’s exactly why I called”

Why this works: As made popular from this LinkedIn post from Avi Mesh, this phrase works well because it gives you an opportunity to tell the prospect why exactly you are reaching out. It can be said in almost any situation! Check out the full post to see some examples

In partnership with: Magma Math

Ditch the Pitch

In this video from Josh Braun, Josh shares how to take a different approach to your cold calls that helps illuminate a problem.

In the video, he gives a breakdown of the current challenges with pitching on cold calls, and shares a different approach (with an example!)

Check out the video below!

Identifying Triggers

Understanding how to use triggers in your outreach can make your cold outreach resonate much better. It's a great way to identify prospects that are more likely to take a meeting.

So what is a trigger?

A trigger is a signal or event that indicates your prospect may be a good fit for what you are offering. So what could be an example of a trigger?

At an industry level: New regulations, major shifts in the industry

At a company level: new product releases, headcount increase/reduction, job postings, fundraising, acquisitions, expansion, tech stack, content releases, and many more.

At a prospect level: A prospect gets a promotion or changes company, a prospect posts/likes content on LinkedIn, a prospect publishes an article, a prospect mentions a relevant product in their bio, and so many more.

These will vary by company so try to map out a few buying triggers for your own prospects. What are some indications that your prospect may be ready to discuss your product or service?

Creative Tactic of the Week

"If I'm booking a meeting, one thing I say before I hang up is "do you mind if I send you a text reminder for the meeting?"

Oftentimes they say that's fine. It opens up another channel of communication where there is a high chance of them seeing it.

Not everybody says yes, but it's a great way to get permission to use that channel."

Resources from Our Partners

• PitchFolio: Looking for a new sales job? Stand out to hiring managers by building a brag book with PitchFolio. Showcase your cold emails, mock cold calls, + other sales skills to land more interviews!

• RepVue: Worried you might be underpaid? Check out RepVue (it's free!). RepVue has tons of data on base salaries, OTE, quota attainment, product/market fit, and so much more. 

• Skylar: Want to practice your cold calls? Try cold calling the Skylar AI bot (it's free)!  Think you can book a meeting with the bot? Try it out!