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Here’s what’s on the agenda for today:

• Tips from the top

• Cold Email Examples

• Get more job offers with PitchFolio

• Two Easy Ways to Master The First 60-Seconds of a Cold Call

• Nooks Insights: How does your reason for reaching out affect conversion rates?

• Creative Tactic of the week

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Tips from the top

On your cold calls, there's a little technique you can use to sound more like an industry expert.

Instead of saying something like generic like "I often speak with other similar companies..."

Be more specific. "Other similar companies" sounds vague and isn't descriptive enough. Instead, describe the situation more specifically

"I often speak with marketing leaders who despite (insert something positive), they run into (insert common challenge)"

Example: "I often speak with marketing leaders who, despite working hard to get a high number of social media followers, still have a tough time converting those followers into paying customers."

This framing tends to build more credibility because it relates more to the problems or situations of someone in that position.

It's a small change, but it can help project more confidence and experience

Want to see examples of cold emails?

Ever wonder what other people say in their cold emails? Check out this collection of cold emails that we’ve curated from around the web

Check it out here!

P.S. We’re always adding to this list, so please send us any cold emails you’d like to see included!

Two Easy Ways to Master The First 60-Seconds of a Cold Call

The first few seconds of a cold call can make or break it. That’s why it’s so important to nail this part of the call.

Check out this video from Jason Bay and the Sell Better team that outlines two simple ways to master the first 60 seconds of a cold call.

Check it out below!

Nooks Insights: How does your reason for reaching out affect conversion rates?

Nooks recently did a study of 5M+ calls to answer this question: How does your reason for reaching out affect conversion rates?

The blog post breaks down how sales reps typically start by pitching their company and products, then evolve into referencing surface-level personalizations like LinkedIn posts or promotions.

But real success comes from reaching out with meaningful, value-driven reasons that directly tie to a prospect's situation.

Key Takeaways:

• Data from 5M+ calls via Nooks AI shows mentioning a specific, relevant reason for reaching out increases connect-to-meeting rates by 2.3x.

• Generic intros and superficial personalization don’t convert as well

Effective reasons include: Re-engaging closed-lost accounts, Prospect engaging with a competitor, New executive hires, Previous champions switching companies, Department growth, Follow-ups from earlier conversations

The goal is to lead with relevance and value, not excuses for a pitch. Better reasons create authentic conversations that open real sales opportunities.

We encourage you to check out the full blog from Nooks here! In the article they share example scripts you can use for various situations!

Creative Tactic of the Week

Most people don’t know about this feature on LinkedIn.

If you join a LinkedIn Group, you now have the ability to message all group members, whether you are connected or not.

LinkedIn will also display a message saying “you’re both members of (Group Name)”, which gives some context.

Even though most LinkedIn Groups are fairly inactive, this feature lets you message people individually (who are often active outside the group)