Good day and happy Tuesday. We hope you’ve all had a productive start to the week. We know you’re busy so let’s get right into it today!

A big shout out to our sponsor this week - Agent.ai! More on that below!

Here’s what’s on the agenda:

• Tips from the top

• 2 Ways to Ask for the Meeting on a Cold Call

• Agent.ai - Let AI Agents Supercharge Your Outbound Strategy

• Cold Email Outreach Tips

• Linking Your Research to Your Value Prop

• Creative Tactic of the week

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Tips from the top

There’s a fine line between highlighting challenges your prospects may face and unintentionally offending them.

For instance, if your company offers a tool to boost landing page conversions, you wouldn’t tell a prospect their landing page is poorly designed or underperforming - that might be taken offensively!

They might have personally worked hard on it or overseen its development.

Instead, try framing it something like this: “Typically, when I see landing pages like this, marketing leaders tell me they run into (insert common challenge).” Then, ask if they’ve experienced something similar.

Using phrases like “Usually when I see this…” or “In conversations with other teams, I often hear…” helps you address the issue without putting them on the defensive.

Recognize the problem, but phrase it to encourage discussion. Don’t insult them!

2 Ways to Ask for the Meeting on a Cold Call (That Aren’t Overly Salesy)

There’s an art to asking for the meeting. Top-performing salespeople use language that’s focused on solving problems for a prospect, instead of using something generic and salesy. A bad example sounds like “I’d love to show you a demo of our platform”.

Here are 2 ideas on how to ask for the meeting while not doing it in an overly salesy way.

1. “One of my colleagues just solved this exact problem for another company. Happy to loop him in on a call to share exactly how. Would that be helpful?”

In this example, the goal of the meeting is focused on solving the prospect’s problem by connecting him with an expert. It’s focused on the prospect’s problem, not your company.

2. “Given that it sounds like this might help with (insert how it helps), would it make sense to chat about this when I’m not calling you out of the blue?”

Re-emphasizing how this can help your prospect is always a good idea. Highlight the how you can help and ask to reconnect!

Cold Email Outreach Tips

If you’re curious about what makes other people successful with cold emails, then you should watch this video.

In this video from 30 Minutes to President’s Club, a group of top salespeople share their tips that make them successful with cold emails.

They cover everything from subject lines, pattern interrupts, deliverability, and more. All in 3 minutes!

Linking Your Research to Your Value Prop

Most SDRs understand the importance of personalization/relevance in a cold email, but there's a common mistake that salespeople make when using it on cold emails. It's the transition between lines 1 and 2. Here's an example of a bad transition:

"Hi Bob - Looks like your team is using Zendesk for live chat. Our automated customer support platform..."

All because line 1 is personalized, doesn't mean you should immediately go into your pitch. There's no link.

Connect lines 1 and 2 with a transition as to how it relates to your solution. An easy formula is to use the "typically when (certain event) happens, people face (insert problem).

It could sound like this:

"Hi Bob - Looks like your team is using Zendesk for live chat. Typically when I speak to support leaders who are using Zendesk, they run into (insert problem)"

Creative Tactic of the Week

This week’s creative tactic of the week comes in the form of a LinkedIn post shared by Travis McAshan, CEO at Glide.

In this post, Travis shares how a sales rep reached out to him by sending $0.02 on PayPal with a message. A bold tactic that instantly caught the attention of Travis! Read the post with full details here!