Good day and happy Tuesday. We hope everybody is off to a productive start in March!

Big shout out to our sponsor today - Agent.ai! More on that shortly! Let’s dive right in. What’s on the agenda?

• Tips from the top

• Ideas for Cold Email Openers

• Agent.ai - Automate Research, Outreach & Follow-Ups

• How to get past gatekeepers

• Cold call deliverability best practices

• Creative Tactic of the week

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Tips from the top

Many cold callers don’t ask for the meeting enough.

If you don’t have a rule of thumb for how many times you’re willing to get rejected on one cold call, you probably aren’t asking for the meeting enough.

3 strikes and you're out is the rule that I recommend. That means asking for the meeting at least 3 times. Once they reject you the first time, acknowledge the reason when you ask them again. It’s as simple as this:

1. Once you pitch, ask for the meeting

2. Work through the first objection and use that as a reason to meet. Example: “Oh you’re using a competitor, that’s why I called” and ask again.

3. Final ask based on conversation (hail mary attempt)

Acknowledge their objections, but ask at least 3 times for the meeting.

3 Ideas on How to Start a Cold Email

The first line of a cold email is crucial. It determines if your prospect will keep reading. Here are some ideas on how you can open a cold email:

1. Make a specific and targeted observation related to your offering

Example: “You’re hiring 2 SDRs on the team, according to Linkedin.”
Example: “I saw you’re running Instagram ads to sell your company’s SEO tools”

Why this works: Immediately pointing out something relevant to their business can catch their attention. The key is to make it specific and targeted though. Avoid generic observations that look automated.

You can make this about anything related to your business. It could be about publishing content, releasing new features, new integrations, etc.

2. Reference their tech stack

Example: “Looks like your support team is using Intercom for live chat”

Why this works: Relevance is key. And mentioning a specific tool that somebody uses on a day-to-day basis is a great way to catch their attention. It shows it's a targeted email.

3. Industry News

Example: “Not sure if you heard, but ACME is discontinuing Product X”

Being up to date on industry news is a big advantage. Use that information in your outreach to build credibility with your prospects

Keep in mind - you can use all of this information on your cold calls as well. Simply bucket your prospects into similar sequences so you can quickly call through them!

How to get past gatekeepers

Gatekeepers can make the job of SDRs tough. But there are a few tactics you can use to improve your chances of connecting with the decision-maker.

Check out this video from Kyle Vamvouris on how he structures his approach. Be sure to support Kyle’s content by liking the video and giving him a follow!

Worried your phone number might be coming up as “Potential Spam”?

If you make cold calls, it’s vital that you make sure your phone number isn’t getting flagged. The good news is that there are things you can do to prevent this from happening.

Here are a few things you can do to prevent your number from coming up as spam:

• One number should not be used more than 80 times a day

• One number should not be used more than 10 times an hour

• Short call duration is bad (less than 15 seconds). Calls of short duration indicate low-quality conversations - which carriers don’t like. Build a highly targeted list to counter this!

• Avoid “bad phone call practices”. These are things like double-tapping prospects (when you call a prospect twice in a row) and leaving automated voicemails.

• Register with the Free Caller Registry. This is a partnership run with major U.S. carriers. By registering you provide data that helps affirm that your calls are from a legitimate business

Practice high-quality phone practices, and you’ll book more meetings!

Creative Tactic of the Week

I made a short Loom video with a 1-minute demo that I pinned to the top of my LinkedIn profile. That way - anytime a prospect views it and is logged in to a Loom account themselves - I get an email notification.

I then reach out directly to them asking them about what motivated them to watch it. And then I simply ask for the meeting.