Good day and happy Tuesday. We have a brand new sponsor for this week’s newsletter! We’re pumped to partner with Hubspot for this edition! They put together a super tactical playbook that we’re excited to share. More on that below!

Let’s dive in! What’s on the agenda?

• Tips from the top

• 2 Phrases to Use Instead of "just following up"

• Hubspot: A Modern Playbook For Successful Sales Reps

• 4 Ways to NOT Sound Like a Telemarketer

• Steal these cold email examples

• Creative Tactic of the week

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Tips from the top

This week’s tip from the top comes in the form of a LinkedIn post from Kyle Coleman. If you find this post helpful, be sure to like the post and give Kyle a follow!

“This kind of email really rubs me the wrong way. And I see it a lot.

🐻 The “poke the bear” opener that’s intentionally provocative. Things like:

• "Your website sucks."

• "Your team needs help."

• "Your ops are broken."

People will bristle at this kind of messaging. They're proud and/or defensive of their work and their team's work. Pretty basic human psychology at play here.

That's no way to start a relationship.

You may be right about the assertion. But you have to rephrase it.

• "Do you wish your team had time to..."

• "Found a potential opportunity for your site..."

• "There's a cool way to link Salesforce and Outreach..."

Soften the blow. Position yourself as a consultative helper. Not an insulting provocateur.

2 Phrases to Use Instead of "just following up"

If you cold call, it’s likely you’ll have somebody ask you to reach back out at a later time. So how can we follow up without saying "just following up"? Here are a few ideas:

"The last time we spoke you mentioned (insert what they said)"

If you've previously spoken to a prospect, the first words out of your mouth should remind them of that previous conversation. A great way to start is to use the phrase "the last time we spoke you mentioned...".

Make sure to remind them of what they told you (and that it was their idea to have you reach back out!), and then reemphasize how you can help them. Make it about them!

"This made me think of you"

This is a great phrase to use if you can relate something back to a prospect's business. Did your company help a customer solve the exact same issue your customer was facing? Did you recently release a case study? Did you recently sign a customer that is similar to your prospect?

Tell them about it! Again, make sure to focus on your prospect's problem and emphasize why it made you think of them.

In partnership with: Hubspot

4 Ways to NOT Sound Like a Telemarketer

How you speak on the phone can make all the difference on a cold call.

If you sound like a traditional telemarketer, prospects will treat you like a telemarketer.

Check out this video from Nick Cegelski and 30 Minutes to President’s Club that outlines 4 ways to NOT sound like a telemarketer!

Steal these cold email examples

Ever curious to see what other people are sending in their cold emails? Check out this list of examples of cold emails!

Check it out here!

Creative Tactic of the Week

“Most people don’t leave voicemails. And the ones that do, leave generic garbage voicemails.

Lately I’ve been leaving voicemails, but I’ll use my touch 1 email as the script for the voicemail. That way, it’s targeted and relevant.

Additionally, voicemails are often transcribed, so when they read it - the first sentence catches their attention”