Good day and happy Tuesday. We hope everybody is off to a great start in Q2!

A big shout-out to our sponsor today, Sell Better! We highly suggest you check out their AI workshop series! More on that below!

Here’s what’s on the agenda for today:

• Tips from the top

• Example of a cold email

• Sell Better: AI Workshop Series + Build Challenge for Sellers

• 3 Steps to Reduce No-shows

• LinkedIn Sales Navigator filter

• Creative Tactic of the week

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Tips from the top

Picture this: you nailed your cold call, you booked the meeting, and the prospect accepts. But then the day of the meeting comes around, and you receive an unfortunate message:

"I need to reschedule our meeting"

A request to reschedule without any alternative times. Instead of emailing back and forth with the prospect to coordinate a new time, try this:

First, call them immediately and see if you can quickly reschedule via phone.

If they don't answer, move the calendar invite to a different day/time. Then respond back to the prospect saying that you moved the meeting to a new day/time, but if that time doesn't work to please book a new time with your calendar link.

Don't let the meeting fall off the calendar! You’ll often find that prospects will either accept the new time, or they'll use the calendar to find a new time.

Example of a great cold email

Curious to see what other people say in their cold emails? Here’s an example of what we think is a great cold email

Context: This email was sent by an SDR at Telnyx to Ajinkya Nene, founder of Trellus. Here is the email:
————————————————————
“Congrats on the new Outplay partnership, Ajinkya.

Seems like Trellus is bringing tons of new dialers into your ecosystem.

For live voice AI assistants, call latency can be a big concern.

Initially, Replicant.ai and Echo.win had the same issues. We work with them to power their voice operations with high-quality and low-latency VoIP.

Do you think Trellus could take advantage of this?
————————————————————

Why do we like this email?
1. Relevant hook that catches attention
2. Identifies a common problem in the industry (call latency)
3. Uses social proof and identifies the problem they solved
4. Open-ended ask
5. It’s short!

See if you can use this structure for your own emails!

In Partnership with: Sell Better

3 Steps to Reduce No-shows

Looking for a way to reduce your number of no-shows? Check out this video from Lavender, which shares 3 simple steps to improve your show rate

Check it out below!

Try this LinkedIn Sales Navigator search

ICP information + "Posted on Linkedin" filter + "Following Your Company" filter

You may not get a high volume of leads from this filter, but the results will be far warmer than your other leads. This filter identifies people who have posted on LinkedIn in the past 30 days and are also following your company (meaning they are likely familiar with your brand).

1. Type in your ICP's information (title, company size, etc.),
2. Toggle the "Post on LinkedIn" button under the Recent Updates section,
3. Toggle the "Following your company" button under the Buyer Intent section.

If you don't get many results from this, try removing the "posted on LinkedIn" filter.

You'll now have a list of warmer leads to work!

Creative Tactic of the Week

Group messages on LinkedIn are a great way to catch attention.

Pretend you sell to salespeople and you’re connected with the VP of sales and director of sales at ACME on Linkedin.

Create a group message with those two people. Send them a video or a super relevant/targeted message.

Now you’ve created a situation where those 2 people are likely to start talking about you and your product with each other.