Good day and happy Tuesday! We’re more than halfway through September! If you’re behind on quota, now is the time to dial it up!

Let’s dive in. What’s on the agenda?

• Tips from the top

• 4 Tips for Better Cold Emails

• Reactivating the closed/lost list

• PitchFolio

• How to make the most of conferences

• Creative Tactic of the week

• AI & ChatGPT Mini Crash Course from Growthschool

Tips from the top

"The notes section in your sales engagement platform is underrated. By leaving a few simple notes during your initial outreach, you can set yourself up better for when you call them in the future. Here are a few examples of notes that I leave

• Company recently released an article titled XYZ. Mention this on cold call

• This person reports to Emily S., Director of Marketing

• They're running LinkedIn ads - here's the URL of an ad

• According to her OOO message, she'll be at Saastr until 9/12/24

• Company just released new integration with product X

All of these notes help me in the future when I reach out to prospects, both on cold calls and on cold emails. Don't re-research every time you call a prospect.

4 Tips for Better Cold Emails

1. Highly segment your list

If you want to make sure you're sending relevant cold emails, this is the first step. Create highly segmented lists. That way you can have multiple different sequences that are custom to each segment of prospects.

Then, if you change the first sentence in the email, you already have 2 points of customization - one at the sequence level, and one at the prospect level

2. Write Boring Subject Lines

While it may sound counterintuitive - data from both Salesloft and Lavender show that when you try to use persuasion and sales language in subject lines - the results are worse. This is why it's important to use high-level topics in your subject lines that are relevant to the prospect's role and potential problems.

Example: Imagine you sold to sales leaders - some examples of subject lines could be: Pipeline Coverage, Reply Rates, Cold Call Connection Rate, Q4 Quota, and so on.

3. Write Shorter Emails (this is the most important one!)

According to data from Lavender, emails that are less than 50 words receive the highest reply rates. We understand that it isn't easy to do, but the more you practice writing shorter emails, the better you will get at it. Practice writing emails with less than 80 words and gradually decrease the word count (as much as you can to still be compelling).

Keep in mind, you don't have to include every feature and every detail of your offering in every email. Highlight a pain, and speak to how you solve that.

Examples: If you need inspiration, check out this short collection of cold emails we've put together. Not all of these are under 50 words, but in general they are short!

4. Don't pitch without presenting a problem that you can solve

Framing a problem before talking about how you can help is important. So many cold emails immediately dive into what your company does, but not what your company solves.

Don't tell prospects what you do, tell them what you solve.

Reactivating the closed/lost list

There is a lot of money to be made in the closed/lost list in your CRM.

In this video from Kyle Vamvouris, Kyle walks through a truly unique approach on how to reactivate these deals.

Check out the video below and use his tactic!

In partnership with: PitchFolio

How to make the most of conferences

If you are attending networking events, conferences, or other in-person events - here's how to make the most of these events

Step 1: Have a plan: Make a goal on how many people you'd like to meet. By giving yourself a quantative goal ahead of time, you can make sure that you talk to as many people as possible and can track results.

Step 2: Aim to book follow-up calls while you are talking to them: The best time to schedule a follow-up call with somebody is while you are talking to them. If you have a conversation that's going well, don't be afraid to book time right then and there.

Step 3: Write down notes immediately: This is a must. Writing down what you talked about immediately after the conversation is massive. This will help with the meeting confirmation calls

Step 4: Meeting confirmations: Now that you've booked time and written down notes - make sure they show up to the meeting after the conference. The best way to do that is by recapping the conversation you had with them. This is where your notes come in handy!

People won't show up to a meeting if they don't remember why they scheduled it. Recap the conversation (be specific!) with the prospect and include what you plan to cover during the meeting.

Pro tip: If you're in a conversation that's going on too long, you can always say something like "Great to meet you {name}. I don't want to hold you up any longer, I'm sure you're looking to chat with more people than just me. Would it make sense to reconnect later this week?" and then book it.

Creative Tactic of the Week

If you know anything about Dale Dupree, you know he’s a master of creative outreach.

Check out one of his latest posts with a wildly unique way to work through the objection “not interested”.

Check it out here!

Resources from Our Partners

AI & ChatGPT Mini Crash Course - Eliminate workplace burnout & save 16+ hours every week. Learn 20+ AI tools, prompting techniques & hacks for free.

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