Good day and happy Tuesday. Good luck to everybody as you finish the last few days of February!

Let’s dive right in. What’s on the agenda?

• Tips from the top

• 2 Things to stop doing on cold calls

• SureConnect - Increase cold call connection rate

• What to write in your subject lines

• Jason Bay’s method to get ChatGPT to help you write better emails

• Creative Tactic of the Week

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Tips from the top

Pro tip: You know that sentence in your cold email that reminds your prospect what their job title and responsibilities are? Delete it. Replace it with something more targeted.

Bad examples look like this:

• “As a marketing manager”

• “I saw you are the Product Manager at ACME”

Prospects know what their title and responsibilities are, this type of information is simply filling up valuable real estate in an email. And worst of all, it looks fully automated, which won’t catch anyone’s attention.

Instead of focusing on what their job is, focus on what problem someone in their role might be facing. That could be something like:

• Looks like your team is using Mailchimp to send newsletters. I’m guessing you’re running into (insert challenge)

• Your team announced a new integration with Zendesk. Oftentimes when product teams integrate with new tools, they run into (insert challenge)

Start off with context sooner and ditch the useless sentences.

2 Things to Stop Doing on Cold Calls

1. Overusing a Prospect’s Name

Sounds counterintuitive right? Most people think you should be saying prospects' names on cold calls, and we agree to an extent. But it's the overuse of it that we don't like.

Think of how often you actually use somebody's name on a phone call when it's someone you know. Most times you say it right at the beginning, but not much more than that.

When you're calling a prospect and saying their name too much, you sound overly salesy, and much like the cliche salesperson everybody dislikes.

2. Overcomplicating what your company does

Many people get caught up in trying to sound smart, that they fail to effectively communicate what their company actually does.

Here’s an example from Demandcurve

• Before: "We're a fully autonomous ad-buying platform”

• After: We make your ads more profitable

Prospects don't often talk about fully autonomous ad-buying platforms, but they do talk about making their ads more profitable. Use the language of your prospects!

In partnership with: SureConnect

What to Write in Your Cold Email Subject Line (Bad vs Good)

Ever wonder what goes into making a good cold email subject line - watch this video from Lavender!

Lavender analyzed millions of sales emails and determined what characteristics go into a high-performing subject line.

Watch the video for the framework, which includes a few examples of good and bad subject lines!

Jason Bay’s method to get ChatGPT to help you write better emails

There’s a huge problem with ChatGPT when it comes to writing cold emails. Most people don’t give it the necessary information to craft a compelling cold email that also follows email best practices.

In this post from Jason Bay, he provides the exact prompts (with an example!) that he uses to fully customize emails that are reply-worthy.

Check it out here! Be sure to like Jason’s post and give him a follow to support him!

Creative Tactic of the Week

“If I've been emailing an exec and I can't seem to get a response. Sometimes I'll schedule an email to go out to them on Sunday night.

At least here in the US, execs often plan out their week during this time, so it's a good way to cut through all of the noise and not have to compete against nearly as many others."

Resources from Our Partners

• RepVue: Think you might be underpaid? Check out RepVue! It’s 100% free. RepVue has tons of data on base salaries, OTE, quota attainment, product/market fit, and so much more!

• Skylar: Want to practice a cold call? Try cold calling a Skylar AI bot (it’s free!). Input information about your ICP and do a roleplay with an AI! Think you can book a meeting with the bot? Try it out!