How to Increase Cold Call Connect Rate

“I would book so many meetings if my connect rate wasn’t 4%”

“I think I’m coming up as spam”

“Is calling even worth it?”

These are all questions you may be asking yourself when connect rates become low and you talk to a grand total of 2 people per day on 75-100 dials.

What’s up with that? Is there anything you can do to fix this problem?

Yes, yes there is.

Here is how

1. Only Call Mobiles

For the majority of sellers - you should only be calling mobiles. We view it as close to a waste of time calling company lines.

2. Have a good data source

Zoominfo and Apollo do not count as good data sources. These are know as average. If you like 20-30% wrong number rates be my guest but you should be looking at waterfall coverage. There are also newer vendors always coming out. Try and experiment. Care about coverage and wrong number %.

3. Use Connectrate.ai 

 70% of any market will never answer a cold call. Connectrate tells you the 30% that does. You are able to get over a 20% connect rate with them. Seems crazy. Works extremely well.

They are big fans of the SDR Newsletter and we are big fans of them!

4. Rotate call from numbers

If you make 100+ dials and don’t rotate call from numbers you should not be surprised when you come up as spam and don’t talk to anyone.

You should have a pool of numbers that rotate / auto match to area codes to maximize connect rates.

5. Call in the afternoon

It is proven that later in the afternoon / end of day is the best time to cold call (Or early morning)

While it wont double your connects - it can definitely help get a few more conversations in there.

Good luck and happy calling!